Hong Kong
Celebrating Tech Day of Pink 2020
Company Feature, Oct 7, 2020
When Chief Information Officer Michael W. Smith joined The Estée Lauder Companies (ELC) in late 2017, he was inspired by ELC’s Breast Cancer Campaign — the company's largest corporate social impact program with a mission to create a breast cancer-free world. He wanted to create an initiative specifically within the tech community that would support this mission and launched the Tech Day of Pink which is now held annually on the second Thursday of October.
Technology employees in Singapore recognize Tech Day of Pink 2019
Each year, ELC's IT team rallies the global tech community to participate in Tech Day of Pink to raise awareness of this disease and funds to support the Breast Cancer Research Foundation (BCRF). This year, the team took its annual event to new heights with its Virtual Hackathon. Around the world technologists have been brainstorming, coding and hacking their way to a brighter future, developing a technology solution that promotes or enhances global awareness of breast cancer. The winners will be announced on October 8, 2020.
On October 8, ELC invites technologists and IT professionals around the world to participate in our call-to-action.
Technology employees at ELC's Long Island City based office recognize Tech Day of Pink in 2018
Join ELC by posting a picture of yourself wearing pink or showing a Pink Ribbon and sharing what it means to you with this year’s hashtags: #TechInPink2020, #TimeToEndBreastCancer and #ELCdonates. For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, The Estée Lauder Companies will donate $25 to BCRF up to $100,000. In addition, Chief Information Officers across the globe, Michael Smith included, have committed to making donations for each post with the hashtag #TechInPink2020 on October 8 in public Instagram, LinkedIn, and Twitter feeds.
You can also contribute to The Estée Lauder Companies’ Breast Cancer Campaign, which has raised more than $89 million to support global research, education and medical services, with more than $73 million funding in medical research grants through the Breast Cancer Research Foundation.
