Hong Kong
Culture and Values
Culture and Values
We are Prestige Beauty. It’s in our DNA.
The Estée Lauder Companies is led by the legacy of Mrs. Estee Lauder, the iconic and original influencer. Through personal strength and perseverance, Estée became a true catalyst of change by following her dream. We continue to build and expand within our house of beauty. Surrounded by a collaborative and compassionate environment, we challenge ourselves to push the boundaries, inventing the unexpected and delivering trust and innovation in everything we create.
“The company operates like a family with strong values," says Fabrizio Freda, President and CEO, "And a family is, in fact, the most caring and demanding of environments for both personal and professional growth. Our culture is respectful of our roots; it continues to inspire and is full of aspirations for the opportunities of tomorrow.”
We continuously express our gratitude for the past and are creating a new energy for the future.
Fabrizio Freda
President and CEO, The Estée Lauder Companies
Our Core Values and Principles
Every action, achievement and accolade is rooted in the Lauder Family doctrine of respect for every individual, uncompromising ethics and integrity, generosity of spirit and fearless motivation. Building on these core values, we live by the following principles:
- Unwavering commitment to quality and excellence. From breakthrough products to exceptional in-person services and online experiences delivered by our educated beauty consultants and prestige brands portfolio.
- Infusing creativity and innovation, inventing the future of beauty from product development to packaging, sampling to selling, marketing to merchandising, to meet the evolving needs of consumers.
- Nurturing and developing world-class talent. Continuous learning happens throughout the organization, to identify and harness the strengths of our talented employees, while encouraging leadership.
- Cultivating a community-driven inclusive, diverse and equitable workplace reflects our belief that no one person, group or culture has all the knowledge or skills necessary for success. Embracing diversity helps sharpen our focus on cultural relevance and respect — ensuring that our products, messaging and in-store and online experiences reflect the aspirations and desires of new and loyal consumers.
- Caring for the communities we serve through sustainable sourcing practices, efficient operations, green chemistry and bringing attention and resources to global causes that focus on health, the environment, education and social awareness.
At The Estée Lauder Companies, we will continue to respect and uphold the legacy and values of Mrs. Estée Lauder. Her entrepreneurial spirit, combined with the incredible talents of our leaders and employees around the world, will continue to carry us forward well into the future.
