Hong Kong
Smashbox
black
Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. We're proud of our story, and this is how we tell it: We live for lipstick. We get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio — Smashbox Studios in Los Angeles — where major photographers, celebrities and makeup artists converge to create iconic images every day.
1996
Smashbox Cosmetic launches. “All of our products carry out of the photo studio and into reality,” says Davis. “Because we know if it works in the tough studio environment, it will work in the real world”
4
Clio Awards won for digital campaigns
#1
# 1 Cruelty Free Primer Brand in the U.S.
Smashbox Careers
Discover exciting brand opportunities in prestige beauty. See our latest jobs.
Smashbox Leadership
Everything grows out of the studio. It’s the nucleus of our creativity and energy.
Davis FactorBrand Founder and SVP, Global Creative
Everything grows out of the studio. It’s the nucleus of our creativity and energy.
Davis FactorBrand Founder and SVP, Global Creative
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