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The Breast Cancer Campaign
The Breast Cancer Campaign
The Estée Lauder Companies’ Breast Cancer Campaign unites and inspires people globally in The Campaign’s mission to help create a breast cancer-free world for all. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate social impact program. Together, The Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $118 million for lifesaving global research, education and medical services - with more than $93 million funding medical research through the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer.
In This Section
It's more than a ribbon. It unites Us.
#TimeToEndBreastCancer
In honor of its 30th Anniversary, The Estée Lauder Companies’ Breast Cancer Campaign features voices of ELC employees, campaign ambassadors, and partners worldwide to highlight the diversity of breast cancer and the hope that unites us.
The 2022 Breast Cancer Campaign
30 Years of Commitment. United to Help End Breast Cancer.
Thirty years ago, people around the world were dying from breast cancer and knowledge surrounding the disease was limited—there was no Pink Ribbon, research was underfunded, and there was not an understanding of the complexities behind this disease. In 1992, Evelyn H. Lauder co-created the Pink Ribbon and launched The Estée Lauder Companies’ Breast Cancer Campaign, inspiring a global movement around its mission to help create a breast cancer-free world for all.
Today, The Breast Cancer Campaign supports research, education and medical services worldwide in a multitude of ways including:
- Funding medical research and fellowships worldwide
- Identifying and addressing disparities that exist across the entire breast cancer landscape
- Advancing conversations on the importance of breast health education and early detection by facilitating discussions between the breast cancer community, medical experts and key opinion leaders, as well as creating informative materials
- Supporting the building and updating of various care centers to treat and support breast cancer patients
- Funding medical resources and services including access to mammograms and screenings for vulnerable groups with limited access to healthcare
- Positively impacting the lives of people with breast cancer and their families by helping to provide support, therapy and counseling programs
Although we have already made great strides against this disease, our work is not yet done. The call to help end breast cancer is urgent: it continues to be the most commonly diagnosed cancer worldwide.1 This has only reaffirmed why the mission of The Breast Cancer Campaign remains unwavering, uniting people in hope to help end breast cancer as a life-threatening disease, for all. It’s #TimeToEndBreastCancer.
1 World Health Organization
Our Global Ambassadors
William P. Lauder
Executive Chairman
The Estée Lauder Companies Inc.
Q&A
William P. Lauder continues to live the Lauder Family’s values and champion The Breast Cancer Campaign’s mission to create a breast cancer-free world in honor of his late mother Evelyn H. Lauder, who founded The Campaign 30 years ago. Lauder also serves as a member of the Board of Directors and Co-Chair of the Breast Cancer Research Foundation® (BCRF). Lauder’s passion for helping to end breast cancer in our lifetime continues to drive The Campaign forward, inspiring the global community to take action and help advance progress against the disease.
As we embark on the 30th Anniversary of The Estée Lauder Companies’ Breast Cancer Campaign, I am proud of the progress we have made since my mother, Evelyn, started The Campaign and co-created the Pink Ribbon in 1992. The collective efforts of our global community have brought us closer to my mother’s vision of a breast cancer-free world. I know she would be so proud of the impact we have made.
William P. Lauder
Elizabeth Hurley
Global Ambassador
The Estée Lauder Companies’
Breast Cancer Campaign
Q&A
Elizabeth Hurley serves as the longtime Global Ambassador for The Estée Lauder Companies’ Breast Cancer Campaign. Soon after Elizabeth became the spokesmodel for Estée Lauder in 1995, Evelyn H. Lauder asked her to join The Campaign’s mission by speaking openly about breast health and helping to raise funds globally to find a cure. Ever since, she has helped to advance The Campaign’s work worldwide, while continuing her career as an actor, model, swimwear designer, and mother.
As we honor the 30th Anniversary of The Campaign, each year I am still reminded of just how closely this diverse disease affects us all. Not a year goes by that a person doesn’t tell me that they or a family member heard the words of a diagnosis. This is why we remain committed to the cause, as Evelyn said, ‘to save lives.’ I am honored to further her legacy and continue the impactful work until no one loses their life to breast cancer.
Elizabeth Hurley
Fabrizio Freda
President and Chief Executive Officer
The Estée Lauder Companies Inc.
Q&A
Fabrizio Freda believes the success of The Estée Lauder Companies is a reflection of our long-term commitment to put people, positive impact and inclusivity at the heart of everything we do, especially as it relates to health and wellbeing. As part of being a Beauty Inspired, Values Driven company, he embraces The Breast Cancer Campaign as the largest corporate social impact program. With The Campaign being a true hallmark of the company’s long-term social investments, he encourages employees, consumers and partners worldwide to continue their responsibilities as global citizens and help to create a breast cancer-free world.
Reflecting on the last 30 years, the incredible progress made by The Breast Cancer Campaign has had a lasting impact on our global community and, today, it continues to inspire action in people everywhere. As a Beauty Inspired, Values Driven company, we look forward to the future and are committed to advancing positive change for all of those touched by this disease.
Fabrizio Freda
