Hong Kong
Welcoming BECCA to The Estée Lauder Companies
Company Feature, Dec 5, 2016
December 5, 2016 -- BECCA Cosmetics, a prestige makeup brand offering innovative complexion and color products that flatter a wide range of skin tones, is now officially part of The Estée Lauder Companies. The acquisition of BECCA Cosmetics is in keeping with the Company’s portfolio strategy to identify high-potential brands that align with its values and offer a long-term outlook for success.
BECCA Cosmetics presents a curated product line that includes primers, concealers, foundations, blushes and highlighters that use the beauty of light to enhance the complexion.
Most of the brand’s foundations are available in up to twenty shades, with half designed for medium to deep tones and half designed for light to medium tones. This commitment to developing premium, luxurious products in a balanced range of wearable shades for all skin tones makes BECCA a highly coveted brand for women of all ages and ethnicities.
Founded in 2001 by makeup artist Rebecca Morrice-Williams, and led since 2011 by President and CEO Robert DeBaker and CFO/COO James MacPherson, the brand has a robust presence in specialty-multi retailers in North America and it is currently engaged in a strategic global expansion with Sephora across Southeast Asia, Europe and the Middle East. BECCA is also sold in select department stores, as well as through BECCACosmetics.com.
“BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands,” said Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies Inc. “Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base. We see terrific growth opportunities for BECCA as it expands globally and continues to cultivate its online and digital expertise.”
Information about BECCA Cosmetics, including its leadership, bestselling products and links to e-commerce and social media, is now live on our site.