Hong Kong
The Estée Lauder Companies Releases 2017 Annual Report
Company Feature, Sep 28, 2017
Digital and Interactive Annual Review Launched
Jo Malone London's Blossom Belle highlighted in this year's Annual Report
The Estée Lauder Companies’ 2017 Annual Report is now available for download on elcompanies.com. For the first time, it is accompanied by an engaging 2018 Year in Review digital content experience which includes the following features:
- Video messages from Executive Chairman William P. Lauder and President and CEO Fabrizio Freda
- An exclusive mini-film capturing a beauty consumer’s fun journey as she shops in today’s increasingly digital world
- Feature articles on:
- the resurgence of the Company’s prestige beauty business in China;
- investments in hero products;
- the success of Travel Retail; and
- a closer look at the new brands in The Estée Lauder Companies’ portfolio
- A visual snapshot of 2017 financial highlights
The Year in Review is an innovative and unique approach to annual report content. Visitors have the opportunity to explore and click-to-buy over 50 products from the Company’s prestige portfolio. This “shoppable” content features iconic bestsellers and 2017 product launches, accompanied by interactive imagery, enabling users to get a "fun fact" on the product and purchase on the brands' respective e-commerce sites.
The Year in Review is an innovative and unique approach to annual report content. Visitors have the opportunity to explore and click-to-buy over 50 products from the Company’s prestige portfolio. This “shoppable” content features iconic bestsellers and 2017 product launches, accompanied by interactive imagery, enabling users to get a “fun fact” on the product and purchase on the brands’ respective e-commerce sites.
