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The Breast Cancer Campaign Honors its 25th Anniversary
Company Feature, Oct 1, 2017
The Estée Lauder Companies is marking the 25th Anniversary of its Breast Cancer Campaign with renewed vigor and commitment to end breast cancer in our lifetime. To underscore the Company’s commitment, The Breast Cancer Campaign is embarking on its largest ever one-year fundraising goal of $8 million.
The Estée Lauder Companies’ Breast Cancer Campaign's 2017 advertising imagery
Our Executive Chairman, William P. Lauder, and Elizabeth Hurley, Global Ambassador for The Breast Cancer Campaign, will launch The Campaign and honor Breast Cancer Awareness Month through a number of activations in New York City. The Estée Lauder Companies’ affiliate markets will also be launching The Campaign worldwide.
On Thursday, September 28, William P. Lauder rang the Closing Bell on behalf of The Estée Lauder Companies at the New York Stock Exchange. The Breast Cancer Campaign will also continue its tradition of illuminating other landmark buildings around the world to bring further attention to the importance of breast health.
Many of the Company’s brands support The Breast Cancer Campaign through the creation of Pink Ribbon Products that help raise funds for the Breast Cancer Research Foundation (BCRF) or through flat donations to the BCRF. Employees around the globe express their commitment to the cause by participating in local fundraising and awareness events, helping to make The Breast Cancer Campaign the Company’s largest philanthropic endeavor.
Evelyn H. Lauder founded the Company's Breast Cancer Campaign in 1992
"Supporting the development of critical research, driving awareness and helping to eliminate the cultural barriers that can prevent the identification and treatment of breast cancer has been our core Company focus since my mother, Evelyn H. Lauder, founded The Breast Cancer Campaign 25 years ago,” said William P. Lauder. “I am continuously humbled and energized by the passion and care exhibited by our employees and the tireless dedication of our partners – whose work is getting us closer to a global cure each and every day. As a Company, our commitment has not and will not waver.”
About The Breast Cancer Campaign
The Estée Lauder Companies’ Breast Cancer Campaign was founded in 1992 by the late Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The Breast Cancer Campaign has raised more than $70 million globally to support research, education and medical services; with more than $50 million funding 200 medical research grants through BCRF. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.
For more information about The Estée Lauder Companies’ Breast Cancer Campaign, visit the website and follow along on social media with #PinkRibbon25.
